COLLECTIVE

DESIGN & STRATEGY STUDIO · NEW YORK

We help independent
brands look the part,
and live up to it.

A small consultancy for brands that care how things look, read and feel. Website design, strategic consulting and creative direction, under one roof.

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SEE THE WORK ↓

GG COLLECTIVE

Design & strategy studio

Selected work

INDEX · 04 PROJECTS

Sweetr2026Website design

Brittany Metzger Therapy2026Website · Social media · Logo design

Tecspec2025Website design

Senia New York2023Website · Creative direction

What we do

THREE DISCIPLINES · HOVER TO OPEN

THREE DISCIPLINES

+Website Design

Discipline IWebsite Design

Websites that feel unmistakably yours and stay easy to run, designed on the platform that fits your business. Every page is planned around what your visitors came to find, and handed over so you can update it yourself.

Shopify
Squarespace
Framer
WordPress
Site map & content plan
Launch & training

+Strategic Consulting

Discipline IIStrategic Consulting

Clear direction before anything gets made. We study your audience, your offer and your competitors, then turn it into a plan your whole team can act on.

Brand & market audit
Positioning & messaging
Launch planning
Ongoing advisory

+Creative Direction

Discipline IIICreative Direction

One look and one voice across everything you put into the world. We set the visual language and guide the photographers, writers and designers who carry it out.

Visual identity direction
Photo & campaign art direction
Brand guidelines
Social & content direction

How a project unfolds

SHAPED AROUND EACH CLIENT

I

Discover

A working session on your goals, audience and what isn’t working today.

II

Define

Strategy, site map and creative direction, agreed before design begins.

III

Design & build

Designed and built in rounds, with your feedback at every stage.

IV

Launch

Final checks, go live, and a walkthrough so you can run it yourself.

Good design should feel inevitable, as if it couldn’t have been done any other way.

THE STUDIO

GG Collective gives independent brands and growing businesses the senior, hands-on attention usually reserved for big agencies.

Every project is led by the founder, personally, from the first call to launch day.

INQUIRIES

Let's make something worth keeping.

byggcollective@gmail.com

We help independentbrands look the part,and live up to it.

We help independentbrands look the part,and live up to it.

We help independentbrands look the part,and live up to it.

Selected work

Selected work

Selected work

What we do

What we do

What we do

How a project unfolds

How a project unfolds

How a project unfolds

I

I

Discover

II

II

Define

III

III

Design & build

IV

IV

Launch

Good design should feel inevitable, as if it couldn’t have been done any other way.

Good design should feel inevitable, as if it couldn’t have been done any other way.

Good design should feel inevitable, as if it couldn’t have been done any other way.

Let's make something worth keeping.

Let's make something worth keeping.

Let's make something worth keeping.

GG COLLECTIVE

GG COLLECTIVE

GG COLLECTIVE

We help independent
brands look the part,
and live up to it.

We help independent
brands look the part,
and live up to it.

We help independent
brands look the part,
and live up to it.